I will teach you how I write irresistible ads, emails and sales pages that fuel 7-figure campaigns, in only 6 weeks
... even if you think you're "not a copywriter"
You don't need a muse to write copy that makes you money. You don't have to be witty. And you don't have to worry any more about staring at a blank page because we're going to shove that time-waster where the sun don't shine.
Now you can learn to write for any format: ads, email sequences, sales pages, newsletters and press releases. And I'll show you how to know what's working and why.
When you get this right, the principles will work for anything (which is handy when the rules keep changing on those social platforms!) I know this because I'm old enough to remember life before Facebook (close your mouth, dear!) and what I do holds steady across the updates that come and go faster than cheap fashion.
Learn to nail your offer so that people are left thinking "No way. That can't be right. I've gotta click through and see." Even if you're in a crowded industry.
See how easy it is to expose your audience's biggest "ouch" then give them answers they need in a language they'll understand. This works even if you're writing for a world you've never experienced.
Churn out variations to test quickly, so that you can drive resources to the highest-performers. And I'll show you the KPIs you should expect.
Get "not just any" examples because I'm stocking the vault and will make fresh ones to suit your niche. This is an extremely interactive course where you'll enjoy the power of fresh ideas.
Get live copy edits when you put your campaign on the list for our weekly group calls. You'll start to absorb the principles and the words will flow easily.
Take advantage of my experience - not only from decades of experience in writing, but I'm right in the trenches every day on digital marketing campaigns. The fuel behind Copywriting for Profit is that you not only learn to write for your business, but you use those words to make more money.
First, I'm going to take you through the principles in a set of 6 modules. Then it's time to dive into the workshops that suit your "I need this right now" appetite ... because I know that it's likely you have a campaign that needs reviving, pronto, or an email sequence you've been putting off.
6 Modules: How to write without stress, for any audience in any industry.
We'll cover the messing-with-people's-brains aspects (nicely, of course) and the "So What?" question. You'll learn why it's "all about them" but first, why it's actually all about you. Learn why everyone wants to be first (and what to do if you're not), the magic of following through, how to easily write ad copy for each stage of your funnel, and how to build relationships with customers for the long term.
7 Workshops: How to write in each format.
WORKSHOP 1: How I Beat Writer's Block, Every Time WORKSHOP 2: Headlines - How to be Spoiled for Choice WORKSHOP 3: How to "Make it" with Email (and I mean make 30% of your revenue with emails) WORKSHOP 4: How to Write Press Releases (oh, and connect with journalists!) WORKSHOP 5: How to Write Landing Pages (+ understand KPIs) WORKSHOP 6: How to write a Lead Magnet that has people waiting for your next step.
WORKSHOP 7: How to use Story (because, let's face it, who has showed you how to think about story without using movies? You need examples for ads!)
BONUS: 30 Days' Access to Group Coaching FREE
I don't want you to feel as though you've bought another course and are left wondering whether you're implementing it right. So, in addition to your six weeks' access to the weekly live calls, you get 30 days' access to the Copywriting for Profit Monthly Group Coaching FREE, which means you get access to ANOTHER 4 live edit calls!
IS THIS FOR ME?
If you've ever sat in front of a screen with 20 minutes to write a post or an ad and get it out there, and had no clue where to begin, this course is for you.
If you've ever sat, wondering how to build a better relationship with current customers or hot leads, Copywriting for Profit is for you.
AND IF YOU HAVE EVER WONDERED HOW TO KNOW WHETHER THE COPY IS PERFORMING, this course is for you!
If you want to ... turn out emails, ads and sales pages like a boss and still have time for beer-o-clock
If you want to ... learn how to be a bit of a chameleon and write as if you're anybody, whether or not you play their sport or have visited their region, or even like the thing you're writing about
AND If you want to ... know what to look for re KPIs and how to keep playing to "beat the control"
This is FOR YOU!
It's an absolute honour to help you build this skill.
Let's get rid of that rubbish perception that you have to be anointed by some goddess to be able to make good copy, and get you started.
I want to help you make more money
Words bring you sales.
Hi! I'm Jo McKee. I founded my digital marketing agency, McKee Creative, in 2016 - but have been helping people make money online since 2005.
After working with clients in businesses as diverse as film distribution, marine tourism, exercise for retirees, professional services and all kinds of products in ecommerce, I have found the principles for success are simple: people matter, and the words you use can make all the difference in the world.
In the past two years, people have started asking for help. "How can my ads, emails and sales pages make more money?"
"How do I know what to expect in terms of conversion rates?"
"How do I write for any format?"
Copywriting for Profit is the answer.
Julian Schmidt JD Nevins Communications
"When I am looking for the best, I go to Jo McKee. It's incredible in terms of the difference a well-crafted story can make, in how well something sells online."
Phill Smith Frozen Lemon Media
"If your business needs to get to the next level and you have the opportunity to work with Jo, take it. She works with the best of the best."
Yee Lin Loke YeeLinLoke.com
"Jo is definitely my #1 go-to in terms of copywriting. She knows the ad policies, she nails the pain points and knows how to write ads that convert."
100% 30 DAYS MONEY BACK GUARANTEE!
Your investment is protected by my Full and Unconditional 30 Days Guarantee. Here's how it works:
If you'd like a refund, show me within 30 days where you've implemented the work, show me the stats in your campaign or CRM where you ran the copy and had results that are below industry KPIs, and you'll get every cent back. I absolutely love seeing people succeed and would hate to feel that anyone who buys Copywriting for Profit doesn't benefit from it.
A solid list of industry KPIs is included in your member's area so that you know when your copy is earning its keep.
YES! Show me how to make money from copywriting!
Pay in Full and save $203! $1997
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Everyone starts together on September 30
6 Weekly Group Calls for Live Edits
Templates Tailored for your Industry
Support to Meet and Exceed Industry KPIs
BONUS 30 days' Access to Monthly Copywriting for Profit Group Coaching (Value $99)
Prices are in USD. Enjoy the security of a NO-RISK 30-DAY GUARANTEE
FREQUENTLY ASKED QUESTIONS
But what if I "can't write"?
The principles I will teach you are based on an understanding of how people behave. If you can speak, I can help you write. The rest comes down to the quick systems and tools you'll get access to once you sign up.
How do I know this will work for my industry?
In the past week, I've written for long day care and early childhood, accountants, personal injury lawyers, bookkeepers, well-built furniture, realtors, a coach who trains Ad Managers, marine tourism, a coach who helps people build highly-profitable ecomm stores, a finance company, a business coach, a "coach to coaches" and am about to dive into an SaaS campaign.
I've also written for international criminal law, chiropractors, film distribution, natural health practitioners, a DJ, low- and high-ticket ecommerce, a rugby player, cookbooks, medspas (both to bring clients and to sell all that fancy equipment to the spa owners), agencies for their lead gen.
I reckon I can help you write for yours.
What if I want a refund?
Done. To get your refund happening, show me within 30 days where you've implemented the work, show me the stats in your campaign or CRM where you ran the copy and had results that are below industry KPIs, and you'll get every cent back. I absolutely love seeing people succeed and would hate to feel that anyone who buys Copywriting for Profit doesn't benefit from it.
What's the Copywriting for Profit Monthly Membership all about?
When people buy done-for-you copy via my platform, Your Ads on Demand, they can spend $80 on just two ads. For $99/month, you can access ongoing copywriting group coaching with continued access to the Facebook group and Live Weekly Calls. If you enrol your team members in the course and want them to have ongoing backup, the monthly membership is the best-value way to get that.
Each enrolment to Copywriting for Profit includes 30 days' FREE access to the Monthly Membership so that you can road-test it, risk-free.
I'll simply send you and email just before your 30 days is up, to see whether you'd like to pay to continue.
Do we get swipe files?
Yes. You'll get immediate access to templates, and I'll be tailoring new ones to suit the industries of all Copywriting for Profit members. If you get into the course and can't see something that works for you, let me know and I'll make it!
Is there an Affiliate Program?
You bet there is - with two levels of commission: regular affiliate commission, and Level 2 which is for those super-connectors who refer other affiliates.
We'll send you an affiliate link on your enrolment to Copywriting for Profit so that you can start sharing that straight away.
Can I use this for my team?
Each enrolment is attached to one person. If you want to put your whole team through the course, email [email protected] and we'll arrange a bulk deal.